DMA Recap, Site Updates & Platform Enhancements

Wow, what a month! October was a busy month for the iVision Mobile crew. We attended the CTIA Wireless show in San Diego during the first week of October and then exhibited at the Annual DMA Conference in San Diego 10 days later. The DMA conference is where the nation’s top direct marketers showcase their products. These direct marketers include direct mail providers, list management and fulfillment companies, printing companies, and email marketing providers. This was a great opportunity for us to showcase our iMessenger text messaging software and highlight our private label reseller license. iVision Mobile exhibited in the Mobile Marketing HotSpot, a designated area for the nation’s leading mobile marketing providers. iVision Mobile was one of only 8 featured companies and the conference underscored and reinforced our position as one of the leading mobile marketing platforms in the marketplace. It was very rewarding to see that none of our competitors offered as robust of a software platform as us.

Check out some of the pics from the DMA show:

By now, we hope you’ve had the chance to check out our new site! If not, check it out @ www.ivisionmobile.com and let us know what you think. We would love to get your feedback.

We’ve also been hard at work making some platform enhancements for our clients. While we have already added some new features to the client portal, we still have more in the works and will update everyone as they become available.

The following enhancements have been made:

• INBOX: The message inbox now features an auto-refresh capability which will display new messages as they are received in real-time. This is a great feature for users who wish to monitor incoming messages for a LIVE campaign.

• TARGET LIST: We’ve added a couple of new features to the Target List section of the client portal which will provide much needed functionality when creating target lists.

1. First, a new advanced search tool has been added to provide ultimate flexibility when creating target lists. The advanced search option features multiple filter capabilities and is a highly sophisticated tool for segmenting and filtering contacts.
   
   
2. Second, we’ve added the ability to create DYNAMIC or STATIC target lists. A static list, is one which has a set start and end date and compiles results based on a set date range. A dynamic list, is one where a rule is established in the database. As more contacts fall into that list’s criteria, they will be dynamically added to the target list. An example of a dynamic list is one containing receives messages of “A”. If three months from now an “A” message is received by the system, that mobile number will automatically be added to the dynamic target list.

• GATEWAY API: Some new APIs have been added to the gateway that provide account status information, additional reporting capabilities, and more. An enhanced version of the CREATE A KEYWORD API has also been added. This new version provides all the built-in functionality of the mobile campaign composer.

• TEXT REMINDER SYSTEM (iTRS): We are about 99.9% finished with the new iTRS Text Reminder System. The new iTRS system features:

1. NEW MENU: A graphical menu has been added that is more appealing than the previous text-based menu
   
   
   
   
   
   
2. REMINDER TEMPLATES: Ability to create reminder templates that are made up of multiple appointment reminders scheduled for pre-determined time intervals (e.g. 1 month, 1 week, and 1 day before a scheduled appointment).
   
   
3. ENHANCED INBOX: Select whether to display and/or hide New, Read, and Replied incoming messages. The new inbox also features a foldering system whereby users can create inbox folders and file messages in those folders.
   
   
4. MESSAGE ERROR NOTIFICATION: No more guessing whether or not a message has reached the recipient. The new iTRS will now display a red error icon when an outbound message has been rejected or failed.
   
   
5. MANUAL OPT-IN: Users of iTRS can now search existing contacts and manually opt them into a mobile campaign. This is great when adding contacts to retention-based alerts.

• REPORTS: A new mobile summary report has been added to the REPORTS section and it provides a wealth of new data for effective campaign analysis:

1. Sent/Received timeline graph displays a graph of messages for a set date range and keyword
2. Contacts Overview gives a count of incoming mobile numbers, opt-outs, average messages per user, and carrier lookups
3. Message Overview provides a breakdown of the different types of messages received by the system (e.g. keywords, help, stop, replies)
4. Sent Message Overview combines the delivery reports into one summary that shows delivered, rejected, and failed messages. Not all carriers provide delivery reports so there is also an N/A category for reports that are not available
5. Rejected/Failed Summary displays a summary of the reasons why messages were rejected by the carrier.

DMA Conference & CTIA Wireless & IT

Any plans for this October? Here at iVisionMobile we will be VERY busy...

We'd love for you to join us at the CTIA Wireless IT & Entertainment conference this October 7th - 9th at the San Diego Convention Center. Traditionally this show has been held in San Francisco, however, this year it has moved to San Diego in search of a warmer climate...

While iVisionMobile will not be exhibiting, this is a great opportunity for us to meet with our clients and prospects face to face and discuss relevant topics and ideas. The CTIA conference is also a great opportunity to see any new and developing industry trends.

To schedule a face to face appointment with iVisionMobile, please email us at info@ivisionmobile.com with "CTIA WIRELESS MEETING" in the subject line. Someone will follow up with you to schedule the meeting.

DMA CONFERENCE - October 17th - 19th, 2009 - San Diego Convention Center

We invite you to stop by our booth at this year's DMA Conference to be held at the San Diego Convention Center from October 17th - 19th. iVisionMobile will be exhibiting at the DMAs Mobile Marketing HotSpot Pavilion with some of the nation's leading mobile marketing providers. We will be located in booth 2900B inside the Mobile Marketing HotSpot.

In addition to having an on-site booth for the conference, wewill also be presenting and demonstrating our messaging products on the show floor. For an in depth demonstration of iMessenger and our new product, TRS, please do not miss the DMA Conference.

For more questions, please email us at info@ivisionmobile.com with "DMA CONFERENCE" in the subject line.

iVisionMobile

Welcome to iVisionMobile

Welcome to iVisionMobile, touted by many as the industry's leading and most advanced mobile marketing platform. However, iVisionMobile is not just a mobile marketing provider. Our technologies encompass text alerts, mobile coupons, voting/polling, content delivery, wap page development and much more...

iVisionMobile has created and launched successful campaigns for some of the world's most recognizable brands across multiple industries.

Want to learn more? Contact us today for a demonstration of our software platform.