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| CASE
STUDY |
| Rodeo
Realty Text for Home Listing Information |
| Objective: |
Rodeo
Realty agents attempt to boost sales and find prospective
home buyers by leveraging the power of mobile marketing
to entice potential home buyers to text for information
on home listings. The company seeks to build powerful
opt-in lists for future marketing efforts.
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| Solution: |
The independent
real estate agents working with Rodeo Realty created
multiple mobile campaigns using iVisionMobile, Inc.'s patented software. Existing Open
House signs, Magazine and Newspaper advertisements,
were quickly supplemented with text-for-info instructions
clearly displayed in an effort to promote the mobile
campaigns through multiple channels.
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| Results: |
The Rodeo Realty
agents that participated in the mobile marketing
campaigns generated immediate lists of potential
buyer leads. A single home listing generated an
average of 50 text requests in a month resulting
in an approximate rate of $0.40/lead. The success
of the mobile campaign ensured the realtors a new
and effective marketing channel to pursue new customers. |
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