| CASE
STUDY |
| Text & Save with the Seattle
SuperSonics - '07-'08 NBA Season |
| Objective: |
The Seattle SuperSonics
wish to implement multiple in-venue mobile campaigns in an effort to drive ticket sales for future games.
This was an immediate opportunity allowing the Sonics to build an
opt-in list for future mobile
marketing campaigns while sending participants a text message with a promotional code for discounted game tickets.
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| Solution: |
At each home game, the Sonics leveraged iVisionMobile, Inc.'s text to screen solution to create unique mobile campaigns designed to increase fan interaction and participation. By participating in the different mobile campaigns, fans received a text message with a web url and mobile coupon to purchase discounted tickets for future games.
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| Results: |
The Seattle SuperSonics mobile campaigns have been tremendously successful. With hundreds of participants interacting with the mobile campaigns at every home game, the Sonics have realized ROI of over 400%, making iVisionMobile, Inc. a truly cost-effective mobile solution for the brand. |
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