Mobile Messaging
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Successful Mobile Marketing & Mobile Messaging Case Studies

 
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Case Study 4
Rodeo Realty - Text for Property Listing Information

Objective Rodeo Realty agents attempt to boost sales and find prospective home buyers by leveraging the power of mobile marketing to entice potential home buyers to text for information on home listings. The company seeks to build powerful opt-in lists for future marketing efforts.
Solution

The independent real estate agents working with Rodeo Realty created multiple mobile campaigns using iVision Mobile's patented software. Existing Open House signs, Magazine and Newspaper advertisements, were quickly supplemented with text-for-info instructions clearly displayed in an effort to promote the mobile campaigns through multiple channels.
Results The Rodeo Realty agents that participated in the mobile marketing campaigns generated immediate lists of potential buyer leads. A single home listing generated an average of 50 text requests in a month resulting in an approximate rate of $0.40/lead. The success of the mobile campaign ensured the realtors a new and effective marketing channel to pursue new customers.
 
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iVision Mobile's partners allow our clients to deliver interactive mobile marketing and text messaging content to 255+ million mobile subscribers in the US and access to the world's largest mobile transaction network (440 operators in 180 countries around the world).

Millions of text messages and downloads have been reliably processed from mobile subscribers over the iVision Mobile Marketing Web-based platform. Scalability, redundancy, and security are the foundation of the platform, relied upon by thousands of marketers, SMS providers and enablers and emergency administrators.
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