Management Team


CEO & Co-Founder

As Co-Founder and CEO, Omer Samiri began iVision Mobile in 2003 with the vision of creating an easy to use in-house mobile marketing solution for companies, both large and small. With more than a decade of hands-on mobile marketing experience, Omer is responsible for the strategic direction of the company as well as the day-to-day operations. Working directly with iVision Mobile's clients, Mr. Samiri's vast knowledge and experience in the mobile space has been instrumental in building and developing client relationships with the Miami Heat, Verizon Wireless, Milwaukee Bucks, Chivas USA, and many more. He brings a proven record of building, launching and growing products, services, and companies.

Prior to founding iVision Mobile, Mr. Samiri started a very successful marketing and promotions company in Hollywood, California, where he went on to establish himself as a prominent leader in the LA nightlife and entertainment market. Mr. Samiri was a pioneer in leveraging mobile and internet-based marketing efforts to drive attendance and participation at events. His innovative marketing approach was welcomed by reputable clients such as Paramount Pictures Movie Studios, Ed Hardy Clothing, Diane's Beachwear, Playboy among others for whom Mr. Samiri developed successful cross-promotional campaigns.

Mr. Samiri's straight-forward business-minded style and vast knowledge of the mobile marketing space has established him as a key player in the industry. Mr. Samiri holds a Bachelor of Science in Marketing from California State University, Northridge.


CTO & Co-Founder

As Co-Founder and chief technology officer, Derek Simms is responsible for all aspects of iVision Mobile's visionary software solutions, including roadmap oversight and alignment with the company's short and long-term goals and strategies. On a day-to-day basis, Derek oversees iVision Mobile's ongoing product development pipeline, which includes a combination of new product development, feature enhancements, and the occasional bug fixes.

Mr. Simms brings years of technology development experience to iVision Mobile. He began his career with Flux One, an internet hosting and website development company that was eventually acquired by ABT Interactive, a leading software company that provides e-commerce, web development, and website management solutions for hundreds of corporations. While at ABT Interactive, Mr. Simms was in charge of e-commerce and software development projects for top tier clients such as Electronic Arts, KIIS FM, the U.S. Olympics and Hollywood's movie industry.

Mr. Simms earned his Bachelor of Science in Computer Science, Television and New Media from California State University, Northridge.


Chief Strategy Officer

Steve has over 30 years of combined leadership experience in Technology, Healthcare and Software companies. He has founded several companies, most recently Zingit Solutions, which provides a suite of mobile patient engagement services to healthcare providers. As a member of the iVision Mobile team, Steve provides strategic guidance and insight into financial reporting, product development road map and long term planning.