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Mobile messaging is quickly becoming an integral
part of every company's marketing mix. It is crucial
for companies to conduct mobile campaigns in a manner
than ensures an optimal end-user experience.
The Mobile Marketing Association (MMA) and mobile carriers have developed
a series of best practices to ensure that end-users
aren't harassed by spam and excessive messaging to their
cellphones. iVisionMobile, Inc. has installed the necessary
safeguards into each mobile campaign to adhere to the
strict message flow and opt-in guidelines set forth
by the MMA and mobile carriers.
- Click HERE to view the MMA Best Practices
- Click HERE to view MMA Code of Conduct
Depending on the type of mobile campaign
created (e.g. one-time standard rate, premium sweepstakes,
ongoing subscription, etc.), end-users are required
to follow a single or double opt-in process. In addition
to the opt-in procedure, every message contains a message
footer containing help and opt-out instructions. |