The San Fernando Valley Small Business Journal

Small Businesses, Big Tech Solutions - Ways to Get More Bang from Bucks
by Mark Madler

May 26, 2008 LA, California

Mobile Marketing

The software developed by iVisionMobile makes possible in-house control of mobile marketing campaigns for its small business clients.

While the software attracted big-name clients such as the Seattle SuperSonics of the NBA and local radio personality Rick Dees, it was created with the small business person in mind, said company CEO Omer Samiri.

With iVisionMobile, no longer does a business need to spend thousands of dollars to write and set up short code, an abbreviated mobile number necessary for a mobile campaign.

Once set up, a restaurant, say, can take a survey via cell phone on its food and service. iVisionMobile paired with an East Coast auto dealer conglomerate to have inventory details sent to a mobile device.

Receiving the text messages is permission-based and promoted through a company’s advertising.

“They get the message when you want them to read it,” Samiri said.