Q. 1. How do customers Opt-in to my mobile campaign?
A. When
you sign up for an iVision Mobile account,
you are automatically given one mobile campaign of your
choice. Additional keywords can be purchased and you
can have an unlimited number of unique mobile campaigns.
All your customer has to do is text your Opt-in Keyword
to the shortcode 59925 and they can
Opt-in to your mobile campaign. For example, if your
key word is WIN, your customer texts the word WIN to 59925.
Your customer can just as easily opt-out of your mobile
campaign by sending the word STOP to 59925.
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Q. 2. What is a Double Opt-in?
A. Any mobile campaign that is ongoing (Subscription)
or Premium-rate requires a Double Opt-in procedure.
This procedure starts with the user sending a text message
with your Keyword to 59925. The user will then receive
a message asking that they confirm their request to
join your mobile campaign. By replying with YES, Y,
OK, or SURE, the user confirms their opt-in request
and is “Double Opted-in” to your mobile
campaign. The user then receives a confirmation message
stating the terms of the mobile campaign along with
your contact information. Now, you are ready to start
sending your user timely mobile alerts.
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Q. 3. How can I promote my mobile campaign to my customers?
A. The best way to build your Opt-in
database is to promote your mobile campaign through
your existing promotional channels such as print, radio,
television, internet, in-venue, packaged goods, and
more. Utilizing your existing marketing efforts is the
best way to encourage customers to join your mobile
campaign. Your campaign message to consumers should
be simple and can be added to the promotional material
you are currently using:
"Join Hollywood VIP Mobile Club to find out about
hot upcoming events. Send the Word ‘VIP’
to 59925 Now!
*This is a free service, however standard text messaging
charges by your wireless carrier may apply.
Additionally, you can create incentives such as free
gifts, discounts, and special invites to encourage your
customers to join your mobile campaign.
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Q. 4. What types of mobile campaigns can I create with
your service?
A. iVision Mobile supports all types of mobile
campaigns. Select a one-time message or subscription
campaign and choose either Standard rate or Premium
rate. Most of our messages are text-based (SMS) messages
no longer than 160-characters. Each message can have
up to 6 Interactive Replies that can be created to increase
interaction and personalization for your mobile campaign.
iVision Mobile also supports content mobile campaigns
such as ringtones, wallpapers, mobile video, and WAP
URLs.
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Q. 5. What are the special rules regarding Text-to-Win
Premium Sweepstakes?
A. ALL Premium sweepstakes campaigns
must have a FREE method for entering the sweepstakes
online. iVision Mobile ensures that all Premium text-to-win
or text-to-vote campaigns also have a FREE method of
entry via our branded website www.TextMGR.com. It is
recommended that our clients create their own FREE entry
methods via their branded websites to ensure compliance
with Premium messaging guidelines.
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Q. 6. What cellular carriers do you support?
A. iVision Mobile currently has connections
with ALL US Tier 1 carriers (Cingular, Verizon, Sprint,
T-Mobile, Nextel, Virgin Mobile, US Cellular, Alltel).
Our service is also compatible with most US Tier 2 carriers
as well.
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Q. 7. Do I still need to find a Mobile Marketer or Aggregator?
A. The answer is NO! iVision Mobile provides you with all the tools needed to create unique
mobile campaigns in minutes. Aggregators specialize
in direct connections to the US carriers and have very
limited messaging platforms. Mobile Marketers charge
a hefty premium for preparing mobile campaigns that
can be created in 5 minutes with iVision Mobile. Bypass
the mobile marketer and the aggregator and take advantage
of a messaging software that is easy to use and very
advanced.
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Q. 8. How do I get my contacts into the iVision Mobile software?
A. iVision Mobile has designed a simple
online process for uploading existing contacts. Use
our sample .CSV file to properly format your existing
contacts. Our uploader will sort out invalid records
and duplicates while updating records that have already
been added.
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Q. 9. What if I have existing mobile phone numbers with
no carrier info?
A. iVision Mobile can lookup your existing
mobile contacts and retrieve the carrier information
for these contacts. All you have to do is upload your
contacts database via .CSV File and let iVision Mobile do the rest.
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Q. 10. How do I access my iVision Mobile account and
what software/hardware do I need?
A. iVision Mobile is web-based. When
you setup an account, all you need to access the iVision Mobile service is a computer that is connected to the internet
and any web browser. There is no special software or
hardware to install or purchase.
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Q. 11. How long does it take before subscribers receive
messages I send out?
A. Messages are sent instantly within
1-2 minutes of you sending a message.
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Q. 12. What is the limit of messages I can send with
your service?
A. There is no limit of how many messages
you can send using our service. However, best practices
indicate that you should not be sending more than one
message per day to your subscriber base. More frequent
message sending can result in a very high opt-out rate
from your list.
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Q. 13. How Much Does Your Service Cost?
A. iVision Mobile is affordable and can be setup
immediately. With iVision Mobile there are NO setup fees
or licensing costs. We charge a low per message rate
for outgoing and incoming messages. Users purchase message
credits and one keyword is provided free of charge.
More keywords can be purchased for an additional monthly
fee.
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Q. 14. What are Interactive Replies?
A. The key to a successful mobile campaign
is to engage your users in interactive and personalized
messaging content. iVision Mobile’s patent-pending
software allows mobile campaigns to have up to 6 Interactive
Replies that stimulate user interactivity and personalization.
Create up to 6 personalized messages that users can
interact back and forth with.
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Q. 15. When can I start using my mobile campaign?
A. The answer is NOW! iVision Mobile has gone through the painstaking task of provisioning
every type of mobile campaign so you don’t have
to. Simply log-in and create any type of multiple campaign
such as text-to-win, text-to-vote, interactive alert,
trivia, ringtone/wallpaper, and more. Agree to iVision Mobile’s
Terms & Conditions and your campaign is activated
right before your eyes.
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Q. 16. Aren’t there strict rules and guidelines
for mobile messaging campaigns?
A. YES, the Mobile
Marketing Association (MMA) has developed best
practices guidelines for mobile messaging campaigns.
However, with iVision Mobile you don’t have to
worry. All iVision Mobile campaigns are pre-programmed
to adhere to ALL Mobile Marketing Association guidelines
for Best Practices.
Once you decide on the
type of mobile campaign, iVision Mobile’s messaging
software will guide you through the proper single or
double Opt-in process. Every message sent to an Opt-in
user will automatically contain the proper message footer
(Txt STOP 2 Quit. Std rates apply).
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Q. 17. What is a shortcode?
A. All mobile campaigns operate on a common short code that is approved by mobile carriers. Short codes can be unique or random 4-6 digit numbers and can be acquired through US Common Short Codes Associaton for $500-$1000/month.
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Q. 18. Do I need to obtain a common shortcode to start mobile messaging?
A. The answer is NO. iVision Mobile provides a shared shortcode environment, in which each customer uses unique keywords on the same short code "59925". You still have the powerful two-way messaging capabilities using our Interactive Replies feature without the added cost of paying for a shortcode.
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