Mobile Couponing is more important now than ever and can encourage spending all while saving money for consumers. Mobile coupons are becoming a very popular and effective tool for retailers and provide unparalleled convenience for their customers. Integrating mobile coupons with a mobile marketing campaign can provide great incentives and generally yield much higher response rates.
Mobile coupons can take the form of a unique code in an SMS message or a unique link to a digital coupon.
The coupon widget is a digital coupon redemption system that will provide your customers with an engaging user experience when redeeming text offers and mobile coupons directly through their mobile device.
This new redemption system can be used in tandem with the existing coupon redemption feature on the digital kiosk. The new digital coupon allows a business to send a text message offer with a traceable unique URL linked to a digital mobile coupon. The customer then clicks on the URL and browses to a fully customizable digital coupon where they can get more details, redeem the coupon, and share with their friends!
Viral sharing is a great way to increase your reach by leveraging your customers' vast social networks. Now we've added a NEW Mobile Coupon Referral Tracking system, making it easy for businesses to deliver special offers which can then be shared with others AND tracked as referrals. The referral tracking feature is a great way to incentivize and reward loyal customers who play an active role in driving referral business.
Here's how the digital couponing system works:
Step 1: Customize your Redemption App:
The new Mobile Coupon widget makes it easy for your customers to redeem and verify coupons at the point of sale. The system lets businesses effectively validate and track coupons and redemptions. Every account automatically includes a default coupon widget that is accessible in the Mobile Coupons section of the platform. Each of your mobile coupons is already configured to work with your coupon widget.
Step 2: Linking to the coupon widget from a text message:
The digital couponing system can be easily integrated into any text message that delivers a coupon. First, in the Campaign Composer, configure your message (Interactive Message OR Text Blast) to use a Mobile Coupon by selecting the applicable Mobile Coupon from the dropdown in the Advanced Message Options. Next, instead of using a ~coupon~ in your message to generate and display a unique mobile coupon code, include ~redeem~ to generate a unique link to the digital coupon widget for the specific mobile number. The ~redeem~ will be replaced with a unique URL (e.g. http://rdm.mobi/XXXXX) for each mobile number to allow for reporting.
Step 3: Redeeming a Coupon Through The Coupon Widget
Coupons can be easily redeemed through your coupon widget.
- When a customer clicks on the unique URL they received via text, their mobile browser will launch the digital coupon.
- From here they can read the details of their mobile coupon and then click REDEEM when they are ready.
- This will prompt the customer to confirm their intent to redeem and will then display a countdown until the coupon expires.
- Once the coupon has been redeemed, the customer will show their phone onsite for confirmation. The digital coupon widget can also display an optional barcode which can be scanned at a POS.
Step 4: Sharing a Mobile Coupon w/ Referral Tracking
Mobile Coupons can be shared. The personal share page includes the following features:
- Share stats show a contact how many coupons have been shared, viewed, issued, and redeemed.
- Contact can share the coupon via their mobile device, Facebook, and Twitter.
- Contact can click on MY COUPONS to go back to the coupons that they've previously been issued.
- Customize the look and feel of the share page in the Coupon Sharing section of the widget.